Experiments
Why I Don’t Care About Your Idea
Since moving to Chicago and starting business school, I’ve been meeting tons of entrepreneurial spirited folks. I’ve been having a great time talking shop and swapping new ideas. These people are smart and accomplished. A lot of them even come from fancy Ivy League backgrounds.
But what struck me as weird is that a lot of them are really cautious. Really. Overly. Cautious. To the point where several of them have asked me to sign a nondisclosure before telling me the simplest idea.
After having dozens of ideas and working on several projects that haven’t exactly taken off, one thing I’ve learned is that ideas are worthless unless they are properly implemented.
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The Best Fucking Post You’ll Ever Read
I stumbled onto this gem of a poster from The Donut Project and felt an instant kinship with the message.
As I read it, all I wanted to do was kick over my desk, throw my coffee against the wall, and scream “fuck, there isn’t a fucking obstacle I can’t fucking overcome, not a problem I can’t solve!” … But unfortunately, I didn’t.
The coffee here is delicious and the desk, well, it’s pretty heavy. So… I’ll just save all that raw emotion for later when I’m at the gym.
Viral Marketing with Sex, Mints, and Big Sticks
I read an article about the Vancouver riot a few days ago. Random violence and looting are lame, but I did find this photograph very intriguing. It shows a young couple lying in the street and locked in a kiss as chaos erupts around them, completely oblivious to the stampeding crowds and baton wielding police.
I was most impressed by how this photo went completely viral on twitter. And whilst most of my female friends gushed about the romantic imagery – the sweet undertones of “make love, not war” – I saw an opportunity for product placement.
Wouldn’t it be great if a company could capitalize on this as a bit of viral marketing. By the time someone sees this type of photo, it’s already been qualified as a source of viral traffic. A little bit of tweaking, and you might just find yourself with the right opportunity to increase brand awareness.
I haven’t seen any companies do this yet, so I went ahead and took the liberty myself.
